About Us
Our roots took hold in Switzerland in 1943 and have become firmly embedded as a result of our prestige as a professional and qualified market research institute with a wide range of research services and an unbeatable cost-performance ratio.
In the face of ever-accelerating changes – on the market, in society and technology - we wield the best conceptional and methodical weapons, and strive on the achievement of our carefully-planned goals.
– Lausanne 1943: Pierre Devrient – a friend of
 Dr. George GALLUP – founds ISOP, the first market
and opinion research institute in Switzerland
– In 1949, we become a member of GALLUP
INTERNATIONAL (founded in 1947)
– 1967 witnesses the company's change to ISOPUBLIC AG
– In 1968, the institute moves to Zurich-Witikon
– In 1973, Robert Kappeler assumes the institute’s reigns
– 1992 marks the arrival of Matthias Kappeler
(today’s Company Director) to the institute
And who, or what, is „GALLUP“ ?
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