Omnibus surveys Omnibus and multi-topic polls mean that every interview is made up of a range of chapters sponsored by each specific client. Each client only knows his/her questions, and only receives his/her answers - with exclusivity and confidentiality guaranteed. This instrument is extremely cost-efficient. We don’t have to push towards a certain method - we are the only institute in Switzerland offering regular omnibus surveys in all three methods: Reliable - valid - representative - fast - cost efficient ISOPUBLIC INHOME-Omnibus (face-to-face, CAPI) ISOPUBLIC ONLINE-Panel (CAWI) GALLUP TELEOmnibus (CATI) From representative population samples, special groups can also be examined, such as senior citizens, car drivers, etc. Nevertheless, Omnibus polls are also effective concerning special target groups or topics: SME Omnibus, Wellness Omnibus, etc.