Omnibus and multi-topic polls mean that every interview is made up of a range of chapters sponsored by each specific client. Each client only knows his/her questions, and only receives his/her answers – with exclusivity and confidentiality guaranteed. This instrument is extremely cost-efficient. Omnibus surveys
(PDF)
ISOPUBLIC carries out weekly face-to-face and CATI multi-topic surveys, which are representative of the German and French speaking inhabitants of Switzerland between the ages of 15 and 74.
ISOPUBLIC INHOME Omnibus
GALLUP TELEOmnibus
From representative population samples, special groups can also be examined, such as senior citizens, car drivers, etc.
Nevertheless, Omnibus polls are also effective concerning special target groups or topics: SME Omnibus, Wellness Omnibus, etc.
|