Market, opinion and social research has developed an array of research and analytical instruments. The most important methods are summarised below. ISOPUBLIC boasts years of comprehensive experience in these methods, thus guaranteeing their optimal application and all necessary project-specific modifications.

An overview of the methods:

Quantitative Research (PDF)
– Face-to-face Interviews
– Telephone interviews
– Written surveys/Online polls
– Omnibus surveys (PDF)

Qualitative Research (PDF)
– Group discussions
– Individual interviews, in-depth interviews,
expert discussions
– Observation/Experiments

– Mystery Shopping (PDF) (vsms-Artikel)
– Desk Research (PDF)