Our passion for market and opinion research is deeply rooted in the diversity of activities involved.

– Image analysis
– Brand knowledge tests
– Corporate Identity/Corporate Design Analyses
– Information concerning target group definition
– Segmentation analysis
– Positioning analysis
– USP
– Benefit analyses
– Concept tests
– Preference detection
– Packaging and product tests
– Product launches / relaunches
– Threshold price / sensitivity analyses
– Consumer tendencies
– Market potential estimations
– Customer Satisfaction Surveys (CSS)
– Mystery Shopping
– POS analysis
– Logistics/fulfillment analysis
– Shopping behaviour (space, time, method)
– Advertising material optimisation
– Effectiveness evaluations, pre and post testing
– Sponsor effectiveness evaluation
– Marketing environment/media/advertising research
– Audience research (listener/viewer/reader behaviour)
– Member surveys
– ESS Employee Satisfaction Survey
– Opinion surveys on socio-political topics
– Needs assessment and New Public Management and
Customer Satisfaction surveys
– Voting research (on national, regional and local levels)